Richmond, VA (Aug. 12, 2010) For the second year in a row Richmond’s CaryTown Teas has been selected as one of the nation’s best tea blenders. In this year’s completion, competing against the nation’s largest commercial tea producers, CaryTown Teas LLC’s Tummy Tonic won second place at the 2010 North American Tea Championship in the Unflavored Herbal Blends category of the Hot Tea Class.

To choose the recipient of this award, the North American Tea Championship judging panel of professional cuppers assessed each submission through blind organoleptic analysis of the following characteristics: dry leaf; brewed color; brewed aroma; brewed flavor; brewed mouth-feel; brewed harmony. The ratings of each characteristic were then used to calculate an overall numerical value on a 100-point scale, and winners were determined by rank.

In recognition of its excellent evaluation, World Tea Media presents the Second Place North American Tea Champion Award to CaryTown Teas LLC for its Tummy Tonic blend.

About the North American Tea Championship

North American Tea Championship is produced by SFG Group, LLC dba World Tea Media, which also produces World Tea Expo and World Tea News. Until 2010, the Championship was called the World Tea Championship and it was held in-conjunction with the Expo. Today, it is an independent event, judged by professional cuppers, that evaluates premium teas from around the world sold in North America. For more information, visit www.worldteaexpo.com/tcwinners.

Complete Award List

Carytown Teas

PRESS RELEASE - North American Tea Championship

LAS VEGAS, Nev. (Aug. 10, 2010)—From cinnamon and cardamom to mint, ginger and rose, the North American Tea Championship Hot Tea Class / Spring Tea competitors showcased an assortment of pleasing flavors for discriminating judges. The Championship, which took place July 27 – 28 in Las Vegas, Nev., evaluated premium spring teas in 15 different categories. More than 200 teas entered the Championship, the only independent and professionally judged tea competition in North America, to distinguish the highest quality and best tasting teas commercially available in the marketplace. Many of the teas originated from China, India, Japan, South Korea and Sri Lanka. A complete list of first, second and third place winners is available at www.worldteaexpo.com/tcwinners.

Kim Jage, executive vice president of World Tea Media, producers of the North American Tea Championship, said, “This is the first year we separated the competition from the World Tea Expo and opened it up to all companies in North America that sell tea. As a result, while there were many well-known and respected tea companies that took first place, there were also many pleasant surprises. We saw less familiar and up-and-coming tea retailers stand out with premium teas, winning first, second and third place honors.”

The 217 tea submissions were evaluated blind and through organoleptic analysis of the following characteristics: dry leaf, brewed color, brewed aroma, brewed flavor, brewed mouth-feel, and brewed harmony. An overall numerical value on a 100-point scale was then calculated based on the ratings of each characteristic above. Winners were determined by rank. Jage said, “We thank our first-rate judges for their dedication to quality tea. Collectively, they brought more than a century worth of tea tasting experience to the Championship.”

Judges of the North American Tea Championship included:

• David De Candia, The Coffee Bean & Tea Leaf
• Eliot Jordan, Peet's Coffee & Tea
• Jane Pettigrew, internationally renowned tea expert
• Mike Spillane, G.S. Haly Company
• David Walker, Walker Tea

Cupping Coordinators included:

• Suzette Hammond, Peet's Coffee & Tea
• Aaron Vick, G.S. Haly Company

The North American Tea Championship is made up of two classes: Hot Tea and Iced Tea. Each class consists of its own categories and judging panel. The Hot Tea Class is evaluated twice a year: July for spring teas and February for fall teas. The Iced Tea Class is evaluated once a year in May. Winners of the Tea Championship are announced after each respective evaluation. An invitation-only Awards Celebration is held annually at the World Tea Expo, the premier event for the industry, to honor all winners. The next evaluation will be held February 2011 for fall teas. Entries will be accepted in January. To inquire about entering the competition, e-mail keith@teachampionship.com.